Bloomberg reported that Twitter inked two deals for a total of 25M USD with Google and Microsoft so that tweets can be inserted in their search results page.
This shows how essential real-time has become on the Web.
For me it’s a big win for the underlying open source technology framework for Rapid Web Development, Ruby on Rails, which I have been recommending to enterprises since about 4 years ago.
Where are you on the Technology Adoption Lifecycle below regarding Ruby and Ruby on Rails? Have you innovated? Are you an early adopter because you understand the business implications, or will you be at the other end of the spectrum, a laggard?
Technology Adoption Lifecycle
The news is, however, huge for Twitter, which is said by Bloomberg to be profitable now.
Twitter has become a platform essential to the Web in Marketing/Advertising, Customer Care (though less as people understand this less) but also in Finance. Witness Howard Linzon’s StockTwits, itself leveraged by NASDAQ’s Portfolio Manager application for the iPhone.
It’s huge news because the real-time web can be input signals into high-frequency trading strategies.
If Twitter does an IPO, I won’t miss it.
