It’s everywhere. Anytime you read a news piece about music manufacturers, somebody is buying somebody else. The latest example is Digidesign buying the German Wizoo. The announcement came on the 22nd of August.
Wizoo is known for its books, and recent virtual instrument and effects products: Latigo, Darbuka and the W2 Reverb.
The company features famous film composer Hans Zimmer as one of its shareholders. Wizoo has collaborated extensively with Steinberg:
In 1999 Wizoo began a successful alliance with Steinberg Media Technologies, starting with the LM-4 software drum machine and producing pioneering and best-selling software instruments such as The Grand, Virtual Guitarist, Xphraze, Hypersonic and Virtual Bassist.
Digidesign, on the other hand, is the maker of the acclaimed professional DSP-based platform for music production, Pro Tools, which is used in studios around the world.
Prior to buying Wizoo, Digidesign’s parent company, Avid, also bought out hardware manufacturer M-Audio. This explains the radical entry of Digidesign into the small and mid-market segment with Pro Tools M-Powered.
Watch out for the latest release of Pro Tools 7, this October 7, together with a new M-Powered version.
It is to be noted that Kawai has announced a partnership with Wizoo.
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